Influencers, Creators & Gifting

When it comes to showing up on social, Kaylee has the formula.

Influencer Partners

While managing influencer partners for COOLA, Kaylee thought outside of the box when she chose to partner with @katemackz. Kate took Kaylee on one of her iconic runs in New York City, where they spoke about the brand in an organic way, even using COOLA’s Face Mist SPF 50 mid-run. The video is COOLA’s best performing influencer content to date, generating over 921k views and 116k likes on TikTok.

User Generated Content

COOLA’s Fragrance Free Face Lotion SPF 50 is a cult-favorite with over 10,000 five star reviews. This UGC campaign was used across organic and paid social during summer of 2023.

Gifting

Kaylee built COOLA’s gifting program from the ground up. In her first year with the brand, gifting around the company’s Dew Good Illuminating Serum generated 2M+ social impressions.